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Distribute Your Music to Pandora
Release your music on Pandora and reach listeners across one of the United States' most established music discovery platforms. Pandora combines on-demand streaming with personalised radio powered by the Music Genome Project, helping listeners discover artists based on the musical characteristics of the songs they enjoy. Publish your music to Pandora through Euphoria and manage your release alongside hundreds of other digital music platforms from one dashboard.
Pandora at a Glance
Headquarters
Oakland, California, United States
Availability
United States
Artist Platform
Pandora AMP
Distribution Method
Through labels / music distributors
Best For
U.S. audiences, personalised radio, and music discovery
Editorial Playlists
Yes (direct pitching / via label or distributor)
Why Release on Pandora?
Reach listeners across the United States
Pandora is particularly relevant for artists building an audience in the U.S. market. Unlike streaming platforms focused primarily on searching and selecting individual songs, Pandora has deep roots in personalised internet radio and music discovery.
Listeners can start stations around artists, tracks, and genres, giving your music opportunities to reach people who haven't searched for you directly.
Get discovered through the Music Genome Project
One of Pandora's biggest differences is its Music Genome Project.
Pandora analyses music using hundreds of musical characteristics to understand how songs relate to one another. These attributes help power Pandora's personalised radio experience and connect listeners with music that matches their tastes.
This creates a distinctive discovery route: someone listening to an artist with similar musical characteristics may encounter your music through their Pandora station.
Promote your music with Pandora AMP
Pandora AMP (Artist Marketing Platform) gives artists and their teams free tools to understand their listeners and promote their music.
Artists can access performance insights and use promotional tools such as Featured Tracks and Artist Audio Messages, creating additional opportunities to introduce music to listeners beyond standard streaming.
Give selected tracks an extra push
Pandora's Featured Tracks tool can give eligible songs additional exposure across Pandora's radio ecosystem.
Artists can use Featured Tracks through Pandora AMP to highlight selected music to listeners who may be interested in their sound. Eligibility requirements apply, and increased exposure does not guarantee a particular number of streams or listeners.
Speak directly to your listeners
Pandora AMP also offers Artist Audio Messages, allowing artists to record short messages that play alongside their music.
Artists can use these messages to introduce a release, share the story behind a song, promote a show, or communicate directly with listeners, creating a more personal connection around their music.
Release Procedures & Requirements
How Music Gets on Pandora
Artists and labels can distribute official releases to Pandora through supported music distributors and licensing partners.
Upload your release to your distributor.
Your distributor validates your metadata, audio, and artwork.
The release is delivered to Pandora with the applicable U.S. streaming rights.
Pandora processes the release.
Eligible music can become available across Pandora's on-demand and radio experiences.
Royalties are reported according to the applicable type of music usage.
Distribute with Euphoria
Publish your music to Pandora and hundreds of other digital music services from a single release.
Release Management
Release to Pandora
Schedule future releases
Metadata management
Existing UPC & ISRC support
Release updates
Artist & Promotional Support
Dedicated account management
Pandora AMP guidance
Artist profile support
Editorial pitching guidance, where applicable
Release troubleshooting
Distribution Benefits
Unlimited releases
One dashboard for all platforms
Monthly royalty reporting
Detailed analytics
Who Should Release on Pandora?
Pandora is particularly valuable if you:
Want to reach listeners in the United States
Want your music discovered through personalised radio
Want exposure alongside musically similar artists
Want access to Pandora AMP's artist marketing tools
Want to promote eligible tracks through Featured Tracks
Want insights into how listeners interact with your music
Frequently
Asked Questions
How do I get my music on Pandora?
Artists and labels can deliver music to Pandora through a supported music distributor or licensing partner. Euphoria can deliver eligible releases to Pandora alongside hundreds of other digital music platforms and manage the technical delivery process on your behalf.
Can I upload music directly to Pandora?
For official catalogue delivery, artists generally send their music to Pandora through a supported music distributor or licensing partner. Once your music has been delivered, you can claim your artist profile through Pandora AMP and access its artist, analytics, and promotional tools.
What is Pandora AMP?
Pandora AMP, or Artist Marketing Platform, is Pandora's suite of tools for artists and their teams. It provides audience and performance insights alongside promotional tools such as Featured Tracks and Artist Audio Messages.
How do I get my music on Pandora Radio?
Getting your music delivered to Pandora does not necessarily mean it will immediately receive Pandora Radio spins. Eligible music may be analysed for Pandora's radio ecosystem, where its musical characteristics can help determine which personalised stations it fits. Once eligible, your music may be played to listeners whose tastes match your sound.
Can I promote my music through Pandora Featured Tracks?
Yes, if your track meets Pandora's eligibility requirements. Featured Tracks can give selected songs additional exposure across Pandora's radio ecosystem. Artists can manage eligible Featured Tracks through Pandora AMP, but promotion does not guarantee a specific number of streams or listeners.
Can I choose my Pandora release date & time?
Yes. When distributing through Euphoria, you can schedule your release for a future date and a specific time. We recommend delivering your music in advance to allow sufficient time for processing, particularly if you plan to use Pandora's artist and promotional tools around the release.
Can international artists release music on Pandora?
Yes. International artists can distribute eligible music to Pandora as long as the appropriate U.S. streaming rights are granted. This makes Pandora particularly useful for international artists looking to develop their audience in the United States.
Does Pandora pay music royalties? How much?
Yes. Pandora pays music royalties, but there is no single fixed per-stream rate because Pandora offers different types of listening, including personalised radio and on-demand streaming. Royalty treatment can vary depending on the type of play and applicable licensing arrangement. If your music is distributed through Euphoria, eligible Pandora revenue reported through our distribution relationship will be included in your regular royalty reports and payouts.
Related
Resources
Related Resources
Ready to release on Pandora?
Reach listeners across the U.S. through personalised radio, on-demand streaming, and music discovery powered by the Music Genome Project. Distribute your music to Pandora with Euphoria and manage every release from a single dashboard.
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About
Menu
Distribute Your Music to Pandora
Release your music on Pandora and reach listeners across one of the United States' most established music discovery platforms. Pandora combines on-demand streaming with personalised radio powered by the Music Genome Project, helping listeners discover artists based on the musical characteristics of the songs they enjoy. Publish your music to Pandora through Euphoria and manage your release alongside hundreds of other digital music platforms from one dashboard.
Pandora at a Glance
Headquarters
Oakland, California, United States
Availability
United States
Artist Platform
Pandora AMP
Distribution Method
Through labels / music distributors
Best For
U.S. audiences, personalised radio, and music discovery
Editorial Playlists
Yes (direct pitching / via label or distributor)
Why Release on Pandora?
Reach listeners across the United States
Pandora is particularly relevant for artists building an audience in the U.S. market. Unlike streaming platforms focused primarily on searching and selecting individual songs, Pandora has deep roots in personalised internet radio and music discovery.
Listeners can start stations around artists, tracks, and genres, giving your music opportunities to reach people who haven't searched for you directly.
Get discovered through the Music Genome Project
One of Pandora's biggest differences is its Music Genome Project.
Pandora analyses music using hundreds of musical characteristics to understand how songs relate to one another. These attributes help power Pandora's personalised radio experience and connect listeners with music that matches their tastes.
This creates a distinctive discovery route: someone listening to an artist with similar musical characteristics may encounter your music through their Pandora station.
Promote your music with Pandora AMP
Pandora AMP (Artist Marketing Platform) gives artists and their teams free tools to understand their listeners and promote their music.
Artists can access performance insights and use promotional tools such as Featured Tracks and Artist Audio Messages, creating additional opportunities to introduce music to listeners beyond standard streaming.
Give selected tracks an extra push
Pandora's Featured Tracks tool can give eligible songs additional exposure across Pandora's radio ecosystem.
Artists can use Featured Tracks through Pandora AMP to highlight selected music to listeners who may be interested in their sound. Eligibility requirements apply, and increased exposure does not guarantee a particular number of streams or listeners.
Speak directly to your listeners
Pandora AMP also offers Artist Audio Messages, allowing artists to record short messages that play alongside their music.
Artists can use these messages to introduce a release, share the story behind a song, promote a show, or communicate directly with listeners, creating a more personal connection around their music.
Release Procedures & Requirements
How Music Gets on Pandora
Artists and labels can distribute official releases to Pandora through supported music distributors and licensing partners.
Upload your release to your distributor.
Your distributor validates your metadata, audio, and artwork.
The release is delivered to Pandora with the applicable U.S. streaming rights.
Pandora processes the release.
Eligible music can become available across Pandora's on-demand and radio experiences.
Royalties are reported according to the applicable type of music usage.
Distribute with Euphoria
Publish your music to Pandora and hundreds of other digital music services from a single release.
Release Management
Release to Pandora
Schedule future releases
Metadata management
Existing UPC & ISRC support
Release updates
Artist & Promotional Support
Dedicated account management
Pandora AMP guidance
Artist profile support
Editorial pitching guidance, where applicable
Release troubleshooting
Distribution Benefits
Unlimited releases
One dashboard for all platforms
Monthly royalty reporting
Detailed analytics
Who Should Release on Pandora?
Pandora is particularly valuable if you:
Want to reach listeners in the United States
Want your music discovered through personalised radio
Want exposure alongside musically similar artists
Want access to Pandora AMP's artist marketing tools
Want to promote eligible tracks through Featured Tracks
Want insights into how listeners interact with your music
Frequently
Asked Questions
How do I get my music on Pandora?
Artists and labels can deliver music to Pandora through a supported music distributor or licensing partner. Euphoria can deliver eligible releases to Pandora alongside hundreds of other digital music platforms and manage the technical delivery process on your behalf.
Can I upload music directly to Pandora?
For official catalogue delivery, artists generally send their music to Pandora through a supported music distributor or licensing partner. Once your music has been delivered, you can claim your artist profile through Pandora AMP and access its artist, analytics, and promotional tools.
What is Pandora AMP?
Pandora AMP, or Artist Marketing Platform, is Pandora's suite of tools for artists and their teams. It provides audience and performance insights alongside promotional tools such as Featured Tracks and Artist Audio Messages.
How do I get my music on Pandora Radio?
Getting your music delivered to Pandora does not necessarily mean it will immediately receive Pandora Radio spins. Eligible music may be analysed for Pandora's radio ecosystem, where its musical characteristics can help determine which personalised stations it fits. Once eligible, your music may be played to listeners whose tastes match your sound.
Can I promote my music through Pandora Featured Tracks?
Yes, if your track meets Pandora's eligibility requirements. Featured Tracks can give selected songs additional exposure across Pandora's radio ecosystem. Artists can manage eligible Featured Tracks through Pandora AMP, but promotion does not guarantee a specific number of streams or listeners.
Can I choose my Pandora release date & time?
Yes. When distributing through Euphoria, you can schedule your release for a future date and a specific time. We recommend delivering your music in advance to allow sufficient time for processing, particularly if you plan to use Pandora's artist and promotional tools around the release.
Can international artists release music on Pandora?
Yes. International artists can distribute eligible music to Pandora as long as the appropriate U.S. streaming rights are granted. This makes Pandora particularly useful for international artists looking to develop their audience in the United States.
Does Pandora pay music royalties? How much?
Yes. Pandora pays music royalties, but there is no single fixed per-stream rate because Pandora offers different types of listening, including personalised radio and on-demand streaming. Royalty treatment can vary depending on the type of play and applicable licensing arrangement. If your music is distributed through Euphoria, eligible Pandora revenue reported through our distribution relationship will be included in your regular royalty reports and payouts.
Related
Resources
Related Resources
Ready to release on Pandora?
Reach listeners across the U.S. through personalised radio, on-demand streaming, and music discovery powered by the Music Genome Project. Distribute your music to Pandora with Euphoria and manage every release from a single dashboard.
For Labels & Artists
For Creators
Music, rights, royalties and content—connected for labels, artists and creators.
About